Blog
Playbooks for selling to the people who move
Guides on champion tracking, job change selling, and turning the relationships already in your CRM into pipeline.
Contacts moving / month
2–3%
Playbook
Job Changes: The Warmest Sales Trigger You're Probably Ignoring
Rising CAC is squeezing B2B growth. Job change signals flip the funnel: instead of cold outreach, you sell to people who already bought from you — from inside their new company.
Read article
S
Sarah J. → NewCo✓ Champion detected
HOT
2.7× close rate
½ the cycle
Guide
What Is Champion Tracking? The Complete Guide for B2B Sales Teams
Champion tracking means monitoring when your customer contacts change jobs — and turning each move into warm pipeline. Here's how it works, why it converts 2.7x better, and how to start.
Read article
Plug in Champions. Wake up to warm pipeline.
Start turning job changes into your #1 pipeline channel — without cold lists, paid ads, or another rep hire.